How to Choose a Business Name

How to Choose a Business Name – Why It’s Important

There are many fun aspects to starting a business. You stand proudly as you see your dreams and visions come to life and one of the most fun aspects of business creation is naming it. When it comes to how to choose a business name, there are a few key factors and rules you want to take into consideration. By carefully planning your name, it will help your business succeed.

One of the most important factors in how to choose a business name is that it must be both memorable and easy to spell. Of course, you want to pick a name that will stick in your customer’s heads but you also need them to be able to spell it in case they need to look it up online, in the phone book, or give it to a friend. You also want your name to have a visual element tied to it. Our minds are hardwired to see pictures so you want something visual to pop into your customer’s heads when they hear or see your name.

To that end, though, you need to make sure that your business name has a positive connotation to it and uses the visual elements to display what your company does. If you were starting a bakery, you would not want to call it something like Mason Stonebreaker Bakery as it has a powerful and masculine tone. You’d want to choose something like Mom’s Kitchen and Bakery, which has positive connotations. It’s the reason that almost every construction company has the word construction in their name. Also, take note that in the examples, that they list what the business does. When taking into account these rules on how to choose a business name, you’ll notice that they help potential clients identify what service you provide immediately and, especially if they’re using a directory, know if you may be suited for what they’re after.

Finally, when considering how to choose a business name, take into account the length of the name. You want it fairly short and concise, not only so customers can remember it, but so it will do you a favor as well. Smaller names are easier to print on business cards and fliers. Also, signage usually charges by the letter so you could end up running up huge marketing bills before you even get to voice your message. Pick two or three clear winners in your book and jot them down. You will need a few in case your first choice is already registered when you go to register your business.

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