Great Sales Tips – Bumping Up the Profits
There are hundreds upon hundreds of books covering great sales tips and tricks for raising small business profits. Some of these are great, some aren’t, but most of us just want a quick reference for some things we can start doing this instant to help generate sales for our small business.
One of the best guidelines out of all the great sales tips is to know your product and what you sell inside, outside, and backwards. If you can’t answer an onslaught of questions about it without more than half of a second to think about it, do some research and make sure you are an expert. In the small business world, knowledge is more important than tactics and it will be this base that keeps your customers coming back. The bottom line is that people love to buy things but hate being sold to. Your ears will keep you out of trouble so listen until your customer has explained everything to you. From there, you’ll be in a better position to offer them advice and they’ll be more inclined to heed it.
Another one of the great sales tips to notice is this one. With the previous in mind, make sure your product or service is unique. Identify your competitive advantage and why your customer should spend their hard earned cash with you, the new guy, instead of walking down the street and giving it to someone who’s been around for awhile. Be excited and let people play off of your enthusiasm. Excitement is contagious, that’s why it plays such a key role in infomercials. Bring this level of enthusiasm to your product or service and people will believe they should be as excited as you are.
Finally, of all the great sales tips, this one is probably the most important. There are three elements that make up any business and they can lead to your success or demise. Your company can focus on quality, service, or price but only two. If you try all three, you will be trying to reach the summit of Everest. Pick two, focus on those two, and drive them home to your customers as to why you are best suited in those two categories than anyone else they could choose to provide them your product or service. Sales isn’t an easy gig, you will hear the word “no” a lot but don’t let it phase you. Just keep on truckin’ as they say and you will break through eventually. Your success lies in your determination.
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