With all of the media hype surrounding Twitter; it makes you wonder if the positive benefits of involving your business outweigh the negative. There are many different viewpoints on this topic, which mainly depend on the type of business you are running and whether the features that Twitter offers are what you are looking for.
Twitter: The Pros
Twitter provides a means to connect and network with those in your industry that share the same options and outlooks as you. You can receive steady access to what is being said about your company, your competition, your brand, your employees and your product. Twitter gives you the chance to receive instant access to unlimited research, ideas and material relating to what intrigues you or what your company does. You can use Twitter to expand your business blog into a different realm, and also provide immediate updates. Twitter can also be used as an open market for finding employees, suppliers, partners, vendors and even technical support.
Twitter: The Cons
If you are looking to promote your company directly to the desired consumer, Twitter may not be the right source for you. Narrowing down your target audience will be difficult, but it can provide an avenue for them to reach your website. Looking to advertise your company? Twitter has yet to develop an advertising program. However, an effective entrepreneur can manage to incorporate promoting their products or services into their tweets. Twitter also has a low retention rate of 50 percent, which means that one of two people that visit your Twitter profile may never look at it again. So the challenge is providing information and presenting it in an appealing fashion that will reel in your potential clients.
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